A store for people who want to buy less, but better.
Formerly Yes, started as an answer to a question.
How can we find a way to not just balance work and life, but blend them into its own simple lifestyle? Formerly Yes became the answer.
We’ve always been a fan of owning less. The idea of buying one good kitchen knife as opposed to five ehh ones. I think our time on the sailboat inspired that. Having less stuff means be able to up and go when the opportunity arises. Jenna and I thought for a while about what kind of products we wanted to carry, ultimately landing on selling things we would want in our home. Products that are not only functional, but designed thoughtfully with the user in mind. We’ve just hired our talented brother Garry to run the warehouse and we couldn’t be more happy with him. Blending work, friends, family, design, and culture are the reason why we started Formerly Yes.
Formerly Yes is by no means perfect, but it’s us. And we’re glad you’ve decided to join in.
All the best,
Brad & Jenna
Los Angeles, CA 90015